{"id":2846,"date":"2025-10-30T17:27:22","date_gmt":"2025-10-30T16:27:22","guid":{"rendered":"https:\/\/www.boomerang-intelligence.com\/?p=2846"},"modified":"2025-10-30T17:27:22","modified_gmt":"2025-10-30T16:27:22","slug":"los-centennials","status":"publish","type":"post","link":"https:\/\/www.boomerang-intelligence.com\/en\/blog\/rrhh\/los-centennials\/","title":{"rendered":"Los centennials"},"content":{"rendered":"

Los millennials<\/strong> ya supusieron un reto para muchas empresas: buscan romper con lo establecido, valoran la flexibilidad y no se conforman con cualquier empleo. Pero si captar y retener su talento ya parec\u00eda complicado, la siguiente ola generacional llega como un aut\u00e9ntico tsunami.<\/p>\n

Ellos son los centennials<\/strong> (tambi\u00e9n conocidos como Generaci\u00f3n Z<\/strong>), j\u00f3venes de entre 10 y 25 a\u00f1os \u2014los primeros en nacer en un mundo completamente digital\u2014. Acaban de incorporarse al mercado laboral y las empresas ya se preguntan: \u00bfestamos preparados para entender y atraer al talento centennial?<\/strong><\/p>\n

\n

\u00bfQui\u00e9nes son los centennials?<\/h3>\n

Seg\u00fan las proyecciones, en 2030 el 59% de la fuerza laboral estar\u00e1 compuesta por millennials y centennials<\/strong>. Aunque ambas generaciones comparten una mentalidad abierta, orientada a la innovaci\u00f3n y a la flexibilidad, existen diferencias significativas<\/strong> que toda empresa debe conocer.<\/p>\n

Los millennials<\/strong> (nacidos entre 1981 y 1996) crecieron en una \u00e9poca de transici\u00f3n tecnol\u00f3gica. Vivieron el auge de Internet, pero tambi\u00e9n los tel\u00e9fonos fijos y la conexi\u00f3n sin Wi-Fi. Por eso, aunque son digitales, no son nativos digitales puros<\/strong>: entienden que el progreso lleva tiempo y que la tecnolog\u00eda se aprende.<\/p>\n

Los centennials<\/strong> (nacidos a partir de 1997) son otra historia. Han crecido rodeados de smartphones, redes sociales y conexi\u00f3n permanente. Su adaptaci\u00f3n tecnol\u00f3gica es instintiva<\/strong>, y aprenden con rapidez a usar cualquier nueva herramienta o aplicaci\u00f3n.<\/p>\n

Esta diferencia marcar\u00e1 profundamente la forma en la que las organizaciones deben atraer, gestionar y retener el talento joven.<\/p>\n

\n

C\u00f3mo impactar\u00e1n los centennials en las empresas<\/h3>\n

La llegada de la Generaci\u00f3n Z al mercado laboral<\/strong> transformar\u00e1 la cultura organizacional. Si las empresas ya se esforzaron en adaptarse a los valores de los millennials, ahora deber\u00e1n ir un paso m\u00e1s all\u00e1 para conectar con los centennials<\/strong>.<\/p>\n

En menos de tres a\u00f1os, muchos centennials habr\u00e1n entrado de lleno en el mundo profesional, y en unas d\u00e9cadas ocupar\u00e1n puestos directivos. Prepararse desde ahora ser\u00e1 clave para mantener la competitividad y la innovaci\u00f3n<\/strong>.<\/p>\n

\n

Principales diferencias entre millennials y centennials en el trabajo<\/h3>\n
\n
\n\n\n\n\n\n\n\n\n\n\n
Aspecto<\/th>\nMillennials (Generaci\u00f3n Y)<\/th>\nCentennials (Generaci\u00f3n Z)<\/th>\n<\/tr>\n<\/thead>\n
Relaci\u00f3n con la tecnolog\u00eda<\/strong><\/td>\nAdaptados al entorno digital, pero no nativos.<\/td>\nNativos digitales: tecnolog\u00eda como parte natural de su vida.<\/td>\n<\/tr>\n
Motivaciones laborales<\/strong><\/td>\nBuscan prop\u00f3sito, desarrollo y equilibrio.<\/td>\nPriorizan seguridad, estabilidad y remuneraci\u00f3n.<\/td>\n<\/tr>\n
Forma de trabajar<\/strong><\/td>\nColaborativos, valoran el trabajo en equipo.<\/td>\nM\u00e1s competitivos e individualistas.<\/td>\n<\/tr>\n
Multitarea<\/strong><\/td>\nTienden a centrarse en una tarea a la vez.<\/td>\nVerdaderos multitask: pueden manejar varias tareas simult\u00e1neamente.<\/td>\n<\/tr>\n
Equilibrio trabajo-vida personal<\/strong><\/td>\nBuscan conciliar ambas esferas.<\/td>\nNo distinguen tanto entre trabajo y vida personal: lo integran.<\/td>\n<\/tr>\n
Esp\u00edritu emprendedor<\/strong><\/td>\nDesean proyectos con impacto.<\/td>\nM\u00e1s emprendedores e intraemprendedores<\/strong>, dispuestos a crear y liderar desde dentro.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n
\n

C\u00f3mo atraer y retener al talento centennial<\/h3>\n
    \n
  1. \n

    Digitaliza tus procesos<\/strong>: la Generaci\u00f3n Z valora empresas tecnol\u00f3gicamente avanzadas y con herramientas \u00e1giles.<\/p>\n<\/li>\n

  2. \n

    Ofrece desarrollo continuo<\/strong>: priorizan el aprendizaje, la innovaci\u00f3n y la evoluci\u00f3n profesional.<\/p>\n<\/li>\n

  3. \n

    Comunica con autenticidad<\/strong>: prefieren marcas transparentes, con prop\u00f3sito y coherentes con sus valores.<\/p>\n<\/li>\n

  4. \n

    Flexibilidad e impacto<\/strong>: no buscan solo un salario, sino proyectos con sentido y equilibrio vital.<\/p>\n<\/li>\n<\/ol>\n

    \n

    Conclusi\u00f3n: el futuro del trabajo ya est\u00e1 aqu\u00ed<\/h3>\n

    Los centennials llegan con una mentalidad diferente, moldeada por la inmediatez y la tecnolog\u00eda. Para atraerlos, las empresas deber\u00e1n reinventar su propuesta de valor<\/strong> y adaptarse a sus expectativas.<\/p>\n

    Y t\u00fa, \u00bfya est\u00e1s preparando tu estrategia para captar el talento centennial<\/strong>?
    \u00bfO a\u00fan est\u00e1s intentando conectar con los millennials?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Los millennials ya supusieron un reto para muchas empresas: buscan romper con lo establecido, valoran la flexibilidad y no se conforman con cualquier empleo. Pero si captar y retener su talento ya parec\u00eda complicado, la siguiente ola generacional llega como un aut\u00e9ntico tsunami. Ellos son los centennials (tambi\u00e9n conocidos como Generaci\u00f3n Z), j\u00f3venes de entre […]<\/p>\n","protected":false},"author":4,"featured_media":2847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rrhh"],"acf":[],"yoast_head":"\nLos centennials - Boomerang Intelligence<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.boomerang-intelligence.com\/en\/blog\/rrhh\/los-centennials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los centennials - Boomerang Intelligence\" \/>\n<meta property=\"og:description\" content=\"Los millennials ya supusieron un reto para muchas empresas: buscan romper con lo establecido, valoran la flexibilidad y no se conforman con cualquier empleo. Pero si captar y retener su talento ya parec\u00eda complicado, la siguiente ola generacional llega como un aut\u00e9ntico tsunami. 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